Hot-velocity OCR launch: buy early or miss the preferred stacks
- Project
- OCR new launch, D19, 550 units total
- Launch date
- Month 1
- Units sold
- 418 of 550 (76%) by end of Month 3
- Velocity rating
- Hot — 3× OCR median absorption rate
- Monthly absorption rate
- 139 units/month (Month 1–3 average)
- OCR segment median
- 46 units/month (comparable launches)
- Remaining units
- 132 (mostly higher floors, smaller stacks)
- Estimated months to sellout
- ~1.0 months at current pace
- Advisor recommendation
- High urgency — preferred stacks already gone
이것을 읽는 방법: A 76% take-up in 3 months is a genuine demand signal — not marketing language. The advisor confirms the 3× median absorption rate and flags that the remaining 132 units are likely the less-preferred stack positions (north-facing, lower floors, or smaller layouts), because buyers select the best units first. For a buyer who was watching this project and delayed by 2 months, the choice is now to accept a less-preferred unit or pass. The velocity data makes this trade-off objective: "preferred units are gone" is a conclusion drawn from take-up data, not sales pressure. A buyer who waited expecting a price reduction on a Hot project like this would typically be disappointed — Hot-velocity projects do not need to discount.