THE CONTINUUM — New Launch Profile

New Launch Profile Ultima revisione

THE CONTINUUM sits in District 15 (Joo Chiat / Amber Road / Katong) and is positioned in the RCR segment of the Singapore private residential market. With 816 units on a undisclosed tenure title and an expected Temporary Occupation Permit (TOP) of TBD, the development is among the new-launch cohort buyers should evaluate against alternative new-builds and resale comparables in the surrounding area. Pricing for new launches typically commands a 10–25% PSF premium over comparable resale, reflecting new-build condition, developer warranty, modern unit layouts, and the staged-payment cash-flow advantage of Progressive Payment Schemes (PPS).

For buyers, the new-launch decision turns on (a) launch-tranche pricing relative to the project’s long-run trajectory, (b) the developer’s track record on construction quality and TOP timing, (c) the surrounding-area supply pipeline (will more launches dilute pricing?), and (d) the macro rate environment between OTP and TOP — SORA can move materially in that 3–4 year window. Cross-reference District 15 (Joo Chiat / Amber Road / Katong) pricing and use the ShiokNest price heatmap for segment-level PSF context.

The Singapore new-launch market operates under cooling-measure architecture set in April 2023: foreign-buyer Additional Buyer’s Stamp Duty at 60%, Singapore Citizen second-property ABSD at 20%, and a 55% Total Debt Servicing Ratio (TDSR) ceiling per the MAS TDSR/MSR framework. Stamp duty for THE CONTINUUM is the dominant upfront cost variable: progressive Buyer’s Stamp Duty per the IRAS BSD rate table plus any applicable ABSD per the IRAS ABSD rate table. Use the BSD/ABSD stamp duty calculator to size your specific upfront cost.

Developer is Hoi Hup Sunway Katong Pte Ltd. The track record of the developer — on past project TOP timing, defect-rectification responsiveness during the Defects Liability Period (DLP), and resale appreciation history of completed projects — is one of the most under-weighted variables in new-launch decisions. Buyers should request a developer track record document and cross-reference past projects via URA REALIS transaction history.

The financing context: SORA-pegged floating-rate mortgages currently price near 4.00% all-in (3.25% 3M SORA + 0.75% bank spread). Under the PPS, buyers draw the mortgage progressively as construction milestones complete, paying interest only on disbursed amounts until TOP. CPF Ordinary Account usage applies per the CPF housing usage rules, subject to the Valuation Limit and Withdrawal Limit. The URA Master Plan 2019 provides forward zoning context for surrounding plots — relevant for understanding whether the area’s built-form will intensify or remain stable over your holding period.

For: First-time buyersHDB upgraders
Source: URA REALIS
Key Takeaways
  • Project: THE CONTINUUM in District 15 (Rest of Central Region)
  • Developer: Hoi Hup Sunway Katong Pte Ltd
  • Total units: 816
  • Sales: 721 sold of 816 launched (88.4% absorption)
  • Average median PSF: $2,823 psf

Project Overview

THE CONTINUUM is a private residential development in District 15 (Rest of Central Region), developed by Hoi Hup Sunway Katong Pte Ltd. The project comprises 816 units.

Location Map

Project location with up to 5 of the nearest comparable condos in District 15.

  • THE CONTINUUM
  • THE CONTINUUM
  • DUNMAN GROVE
  • IMPERIAL HEIGHTS
  • EMERY POINT
  • DUNMAN PLACE

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Sales Performance

THE CONTINUUM has sold 721 out of 816 launched units, achieving an absorption rate of 88.4%.

Monthly sales for THE CONTINUUM
PeriodSoldLaunchedCumul. SoldCumul. LaunchedAvailable
Mar 202300000
Apr 202300000
May 2023225816225816591
Jun 202360228816588
Jul 2023480262816554
Aug 202380267816549
Sep 2023100273816543
Oct 202340273816543
Nov 2023160288816528
Dec 2023170304816512
Jan 2024110315816501
Feb 202440319816497
Mar 2024110330816486
Apr 202490338816478
May 2024100348816468
Jun 2024110359816457
Jul 2024140373816443
Aug 2024100383816433
Sep 2024110394816422
Oct 202480401816415
Nov 20241310531816285
Dec 2024150545816271
Jan 2025130552816264
Feb 2025100561816255
Mar 2025120573816243
Apr 2025110584816232
May 202550589816227
Jun 202570596816220
Jul 202540598816218
Aug 202570604816212
Sep 202550608816208
Oct 2025140621816195
Nov 2025220643816173
Dec 2025310672816144
Jan 2026160686816130
Feb 2026120697816119
Mar 202624072181695

Price Analysis

Price analysis for THE CONTINUUM based on monthly developer sales data.

Monthly prices for THE CONTINUUM
PeriodMedian PSFHighest PSFLowest PSF
May 2023$2,720 psf$2,972 psf$2,573 psf
Jun 2023$2,792 psf$2,905 psf$2,686 psf
Jul 2023$2,759 psf$2,936 psf$2,610 psf
Aug 2023$2,764 psf$2,865 psf$2,610 psf
Sep 2023$2,790 psf$2,883 psf$2,628 psf
Oct 2023$2,710 psf$2,852 psf$2,638 psf
Nov 2023$2,791 psf$3,016 psf$2,610 psf
Dec 2023$2,775 psf$2,899 psf$2,579 psf
Jan 2024$2,838 psf$2,952 psf$2,655 psf
Feb 2024$2,815 psf$2,871 psf$2,730 psf
Mar 2024$2,786 psf$2,969 psf$2,641 psf
Apr 2024$2,892 psf$2,970 psf$2,654 psf
May 2024$2,844 psf$3,023 psf$2,718 psf
Jun 2024$2,859 psf$2,936 psf$2,690 psf
Jul 2024$2,828 psf$2,956 psf$2,666 psf
Aug 2024$2,868 psf$2,937 psf$2,644 psf
Sep 2024$2,843 psf$2,997 psf$2,651 psf
Oct 2024$2,828 psf$2,945 psf$2,655 psf
Nov 2024$2,879 psf$3,084 psf$2,667 psf
Dec 2024$2,864 psf$3,091 psf$2,664 psf
Jan 2025$3,001 psf$3,121 psf$2,811 psf
Feb 2025$2,906 psf$2,996 psf$2,748 psf
Mar 2025$2,980 psf$3,028 psf$2,684 psf
Apr 2025$2,900 psf$3,028 psf$2,774 psf
May 2025$2,851 psf$3,084 psf$2,698 psf
Jun 2025$2,835 psf$3,086 psf$2,758 psf
Jul 2025$2,819 psf$3,096 psf$2,799 psf
Aug 2025$2,911 psf$3,116 psf$2,663 psf
Sep 2025$2,828 psf$3,071 psf$2,664 psf
Oct 2025$2,923 psf$3,015 psf$2,777 psf
Nov 2025$2,567 psf$3,022 psf$2,390 psf
Dec 2025$2,498 psf$3,086 psf$2,390 psf
Jan 2026$2,826 psf$3,090 psf$2,551 psf
Feb 2026$2,915 psf$3,046 psf$2,462 psf
Mar 2026$2,806 psf$3,116 psf$2,551 psf
Project Snapshot
THE CONTINUUM by Hoi Hup Sunway Katong Pte Ltd — 88.4% absorption rate with an average median PSF of $2,823 psf in District 15 (Rest of Central Region).
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Sales Velocity

Monthly units sold trend for THE CONTINUUM.

Sales velocity for THE CONTINUUM
PeriodUnits Sold
May 2023225
Jun 20236
Jul 202348
Aug 20238
Sep 202310
Oct 20234
Nov 202316
Dec 202317
Jan 202411
Feb 20244
Mar 202411
Apr 20249
May 202410
Jun 202411
Jul 202414
Aug 202410
Sep 202411
Oct 20248
Nov 2024131
Dec 202415
Jan 202513
Feb 202510
Mar 202512
Apr 202511
May 20255
Jun 20257
Jul 20254
Aug 20257
Sep 20255
Oct 202514
Nov 202522
Dec 202531
Jan 202616
Feb 202612
Mar 202624

Developer Background

Hoi Hup Sunway Katong Pte Ltd is the developer of THE CONTINUUM.

New-build advantages. THE CONTINUUM offers modern unit layouts, contemporary facilities, full developer warranty, and the latest construction quality standards. For owner-occupiers, this translates to immediate move-in readiness without the renovation lift that resale typically requires. For investors, new-build status supports higher rental tenant preference and lower initial maintenance.

RCR positioning. The RCR segment in District 15 occupies a defined buyer cohort. RCR (Rest of Central Region) is the city-fringe segment — quality residential with reasonable CBD access at lower PSF than CCR. RCR demand is increasingly upgrader-driven as HDB owners seek private property in well-connected fringes. Use the district comparison calculator for cross-segment benchmarking.

Progressive Payment cash-flow. Under PPS, buyers pay in stages aligned with construction milestones (Foundation 10%, RC Framework 10%, Walls 5%, Roofing 5%, etc.), which spreads the cash outlay across the 3–4 year build window. This is materially different from resale where the full price clears within weeks of OTP. For yield-focused investors, the staged interest accrual on disbursed amounts only is a real cost advantage during construction. Model the cash-flow timeline via the cash flow calculator.

TOP timing risk. TBD is the expected TOP year but actual completion can slip 6–18 months on materials shortages, labour disputes, or developer cash-flow issues. Buyers committed to a TOP-aligned life event (relocation, child schooling, mortgage refinancing window) should factor a buffer. Developer track record on prior TOP timing is the best predictor; verify via past project history.

Rate-cycle risk. The 3–4 year PPS window between OTP and TOP exposes the buyer to SORA shifts. A buyer signing OTP at current 3.25% SORA could face TOP-year rates 100–200bp different in either direction. Stress-test affordability at SORA +75bp via the TDSR / MSR affordability calculator to confirm headroom under adverse rate scenarios.

Supply pipeline risk. Future GLS tranches near the project could introduce competing new launches that dilute pricing power. Check the URA GLS schedule for sites within a 1km radius of THE CONTINUUM; concentrated new-supply in a fringe district can cap price appreciation during the holding period.

Resale exit risk. New launches typically command a premium over resale; on exit, the buyer becomes the resale seller competing against newer launches in the same area. Holding through and beyond the 3-year Seller’s Stamp Duty (SSD) window is structural for most buyers; shorter holds risk both SSD and weak resale clearing.

[
    {
        "persona": "Singapore Citizen first-time buyer",
        "fit_color": "amber",
        "reason": "You pay 0% ABSD. RCR may stretch TDSR for median-income first-timers."
    },
    {
        "persona": "SC upgrader (sell HDB / decouple)",
        "fit_color": "green",
        "reason": "The 6-month ABSD remission window applies if this is your second residential property. Coordinate the existing-property sale carefully."
    },
    {
        "persona": "SC investor (second SC property)",
        "fit_color": "amber",
        "reason": "At 20% ABSD plus 4% all-in mortgage rate, leveraged yield maths is hostile. OCR yields are slightly better but still negative-carry typical."
    },
    {
        "persona": "Permanent Resident",
        "fit_color": "amber",
        "reason": "PR pays 5% ABSD on first property. OCR/RCR is more accessible for PR upgraders."
    },
    {
        "persona": "Foreign buyer (non-FTA national)",
        "fit_color": "red",
        "reason": "At 60% ABSD, the entry-cost premium versus an SC buyer is approximately $600K+ on a S$1.0M unit. Long-horizon owner-occupier motivation only."
    },
    {
        "persona": "FTA national (US / Swiss / Liechtenstein / Norway / Iceland)",
        "fit_color": "green",
        "reason": "You qualify for SC-equivalent ABSD (0% / 20% / 30% by property number). Verify treaty eligibility with conveyancing lawyer before OTP."
    }
]

Verdict for THE CONTINUUM. The project sits in a known new-launch segment with documented buyer-type fit and policy environment. The honest assessment depends on (a) launch-tranche pricing relative to comparable resale in District 15, (b) the Hoi Hup Sunway Katong Pte Ltd developer track record, and (c) the buyer’s holding-horizon tolerance for the 3–4 year TOP window. For SC first-time buyers in OCR new launches, the 0% ABSD plus PPS cash-flow advantage make new-launch the often-rational choice. For SC second-property investors, the 20% ABSD plus negative-carry maths typically argues for resale value-buying instead. For foreign buyers, only owner-occupier residential motivation justifies the 60% ABSD entry. Suggested holding period: 7–10 years to amortise stamp duty and capture meaningful capital appreciation. Run total acquisition cost via the total acquisition cost calculator before committing.

Frequently Asked Questions

How many units does THE CONTINUUM have?
THE CONTINUUM has a total of 816 units.
What is the absorption rate for THE CONTINUUM?
THE CONTINUUM has an absorption rate of 88.4%, with 721 units sold out of 816 launched.
What is the average PSF for THE CONTINUUM?
The average median PSF for THE CONTINUUM is $2,823 psf.
What is the expected TOP for THE CONTINUUM?

Expected TOP is TBD. Actual completion typically tracks the developer’s timeline within +6 months; verify current construction progress via developer sales material or URA REALIS. (as of 2026-05)

What ABSD applies to THE CONTINUUM for a Singapore Citizen second-property purchase?

20% ABSD applies to a SC second residential property purchase, per the unchanged April-2023 cooling-measure schedule. On a S$2M purchase, that is S$400,000 upfront ABSD in addition to BSD of approximately S$69,600. Use the BSD/ABSD stamp duty calculator for exact figures (as of 2026-05).

Is THE CONTINUUM freehold or leasehold?

The tenure is recorded as undisclosed tenure. Verify via the developer’s sales material and your conveyancing lawyer; the tenure type affects long-run resale value via lease-decay dynamics on 99-year leasehold stock.

How does PPS interest accrual work for THE CONTINUUM?

Under Progressive Payment Scheme, you draw the mortgage in stages aligned with construction milestones. Interest accrues only on the disbursed amount, not the full purchase price, until TOP. Use the mortgage calculator at the current 4.00% effective rate to model staged disbursement.

What CPF can I use for THE CONTINUUM?

CPF Ordinary Account funds apply to private property purchases subject to Valuation Limit (VL) and Withdrawal Limit (WL) rules. See CPF housing usage rules. The accrued-interest mechanics apply on eventual sale: principal withdrawn plus 2.5% per annum must be returned to CPF, reducing net sale proceeds.

Methodology & Sources

The dataset behind this report spans All available months; we refresh it as new data becomes available.

Transaction data sourced from URA REALIS.

  • Developer sales data from URA REALIS.
  • Median PSF, highest and lowest PSF from URA developer sales records.

Price-per-square-foot (PSF) here means the median deal in the period; means are reserved for volume-weighted aggregates explicitly labelled as such.