EAST ELEGANCE is a freehold development along JOO CHIAT TERRACE in District 15 (Katong / Joo Chiat), part of the RCR segment of Singapore's private residential market. The project comprises 20 units and is TOP 2007.
This profile draws on 3 recorded transactions from URA REALIS to frame the project's character: who actually lives here, who buys here, and where the pricing sits relative to immediate alternatives. For the broader district context, see the Singapore price-heatmap map.
At roughly 19 years from TOP, EAST ELEGANCE is in mature-resale territory: a clear track record on capital appreciation, defined renovation and refurbishment cycles, and lease-decay considerations starting to enter the picture (if leasehold).
Within District 15 (Katong / Joo Chiat), the immediate context for EAST ELEGANCE is shaped by the broader URA Master Plan zoning for the area, ongoing or planned infrastructure (MRT extensions, expressway changes, school relocations), and the supply pipeline of nearby launches. See the URA Master Plan 2019 for the precinct-specific land-use overlay before underwriting medium-term capital appreciation.
We track 3 sales and 17 rental transaction records for this property. Explore live charts, price trends, rental yields, and investment analytics on the EAST ELEGANCE dashboard.
- Average sale price: $830,000 across 3 transactions
- Estimated gross rental yield: 4.1%
- District 15 PSF ranking: Mid-range (top 52%)
- Freehold tenure · RCR · D15 · 20 units
About EAST ELEGANCE
EAST ELEGANCE is a freehold condominium, located at JOO CHIAT TERRACE in District 15 (Joo Chiat, Amber Road, Katong) (Rest of Central Region), developed by FRAGRANCE HOMES PTE LTD, comprising 20 residential units, completed in 2007.
As a freehold property, EAST ELEGANCE does not face lease decay concerns.
Unit Mix Distribution
Transaction data breakdown by bedroom type at EAST ELEGANCE:
| Type | Sales | Avg PSF | Avg Price |
|---|---|---|---|
| Studio | 2 | $1,473 psf | $650,000 |
| 2 BR | 1 | $1,579 psf | $1,190,000 |
Sales Market Overview
EAST ELEGANCE has recorded 3 sale transactions with an average transaction price of $830,000, ranging from $605,000 to $1,190,000.
| Year | Sales | Avg PSF | Avg Price | YoY |
|---|---|---|---|---|
| 2021 | 1 | $1,371 psf | $605,000 | — |
| 2023 | 2 | $1,577 psf | $942,500 | ↑ 15.0% |
EAST ELEGANCE ranks in the top 52% of condos in District 15 by average PSF.
Compared to the RCR average of $2,047 psf, EAST ELEGANCE trades 26.3% below the segment benchmark.
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Rental Market Overview
EAST ELEGANCE has recorded 17 rental transactions with monthly rents averaging $2,865/mo.
| Type | Leases | Avg Rent | Min | Max |
|---|---|---|---|---|
| 1 BR | 10 | $2,545/mo | $1,800/mo | $3,000/mo |
| 2 BR | 6 | $3,175/mo | $2,800/mo | $3,800/mo |
| 3 BR | 1 | $4,200/mo | $4,200/mo | $4,200/mo |
| Year | Leases | Avg Rent |
|---|---|---|
| 2021 | 3 | $2,483/mo |
| 2022 | 5 | $2,480/mo |
| 2023 | 3 | $3,217/mo |
| 2024 | 2 | $2,750/mo |
| 2025 | 3 | $3,633/mo |
| 2026 | 1 | $2,800/mo |
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Investment Analysis
Based on average rents and sale prices, EAST ELEGANCE delivers an estimated gross rental yield of 4.1%. This places it among the higher-yielding condos in Singapore.
Competing Condos in District 15
Side-by-side comparison against the most actively traded condos in District 15 (Joo Chiat, Amber Road, Katong):
| Condo | Tenure | Units | Avg PSF | Sales |
|---|---|---|---|---|
| GRAND DUNMAN | 99 yrs lease commencing from 2022 | 1008 | $2,537 psf | 909 |
| EMERALD OF KATONG | 99 yrs lease commencing from 2023 | 846 | $2,640 psf | 844 |
| THE CONTINUUM | Freehold | 816 | $2,790 psf | 754 |
| TEMBUSU GRAND | 99 yrs lease commencing from 2022 | 638 | $2,462 psf | 634 |
| AMBER PARK | Freehold | 592 | $2,544 psf | 392 |
Location Map
Map shows EAST ELEGANCE (centre marker) with nearby MRT stations and schools. Drag to pan, scroll to zoom.
- EAST ELEGANCE
- Eunos MRT
- Kembangan MRT
- Marine Terrace MRT
- Marine Parade MRT
- Paya Lebar MRT
- Canossa Catholic Primary School
- Tanjong Katong Girls'
- Telok Kurau Primary School
Nearby MRT Stations
EAST ELEGANCE is 620m from Eunos MRT (East-West Line), with 6 stations within 1.5 km.
| Station | Code | Line | Distance |
|---|---|---|---|
| Eunos | EW7 | East-West Line | 620m |
| Kembangan | EW6 | East-West Line | 1.1 km |
| Marine Terrace | TE27 | Thomson-East Coast Line | 1.3 km |
| Marine Parade | TE26 | Thomson-East Coast Line | 1.4 km |
| Paya Lebar | EW8 | East-West Line | 1.4 km |
| Paya Lebar | CC9 | Circle Line | 1.4 km |
Nearby Schools
There are 12 schools within 2 km of EAST ELEGANCE, including 6 within the 1 km priority zone.
| School | Type | Distance |
|---|---|---|
| Canossa Catholic Primary School | Primary | 510m |
| Tanjong Katong Girls' School | Secondary | 860m |
| Telok Kurau Primary School | Primary | 900m |
| Canadian International School (Tanjong Katong) | International | 920m |
| Broadrick Secondary School | Secondary | 960m |
| EtonHouse International School (Broadrick) | International | 960m |
| Tao Nan School | Primary | 1.2 km |
| CHIJ (Katong) Primary | Primary | 1.2 km |
| Haig Girls' School | Primary | 1.2 km |
| Tanjong Katong Primary School | Primary | 1.3 km |
| Kong Hwa School | Primary | 1.7 km |
| Chung Cheng High School (Main) | Secondary | 1.9 km |
Tenure resilience. Freehold tenure removes the lease-decay headwind that affects 99-year leasehold stock from ~year 60 onward. CPF eligibility, loan-tenure caps, and resale buyer pool are all preserved without the time-decay clock. For long holds (15+ years), this matters meaningfully more than headline PSF.
Walking-distance MRT. Eunos is about 0.62km — within the conventional 10-minute walk threshold most tenants accept. The project benefits from the public-transport premium without the price compression that <500m flagship stations command.
Boutique character. With 20 units, EAST ELEGANCE keeps a low-density character — fewer residents per facility, quieter corridors, more curated common spaces. Suits buyers prioritising unit-interior quality and neighbour proximity over deep facilities breadth.
School-belt proximity. Canossa Catholic Primary School sits about 0.51km away, with additional schools clustered nearby. Family households on 24-month tenancies anchor the rental pool, which materially improves vacancy economics for landlord-owners.
Thin transaction history. With only 3 recorded sales, comparable-sales analysis is fragile — a single outlier transaction can skew the apparent price level by 5-10%. Triangulate with nearby district comparables rather than rely on within-project averages alone.
District supply pipeline. Non-prime districts are more sensitive to GLS pipeline additions; check the URA Master Plan 2019 confirmed and provisional land sales schedule for the immediate 5-year window. New launches at 10-20% lower PSF can compress secondary-market resale velocity for 18-24 months around their launch dates.
[
{
"persona": "Young couple, first home",
"fit_color": "green",
"reason": "Long balance lease + likely sub-CCR pricing"
},
{
"persona": "Family with school-age kids",
"fit_color": "green",
"reason": "Nearby schools support MOE registration priority"
},
{
"persona": "CBD commuter",
"fit_color": "green",
"reason": "Walking-distance MRT supports daily commute"
},
{
"persona": "Rental investor (yield-focused)",
"fit_color": "red",
"reason": "Thin transaction history makes underwriting fragile"
},
{
"persona": "Foreign professional (expat)",
"fit_color": "amber",
"reason": "MRT plus mid-size facility suite typically meets expat-tenant criteria"
},
{
"persona": "Long-term hold (10+ yr)",
"fit_color": "green",
"reason": "Tenure supports CPF + buyer-pool through hold"
}
]
Composite assessment: EAST ELEGANCE hits the three structural levers that anchor long-term Singapore residential value: a prime district position, walkable MRT, and a long balance lease. Premium pricing is the trade-off; buyers paying that premium are buying scarcity rather than yield. 3 transactions in URA REALIS provide the data foundation for this view.
Suggested holding period for most buyer profiles: 8-15 years to absorb full cycle and capture the prime-district capital-appreciation thesis. Cross-reference per-bedroom net yield against district comparables via the compare-tool, model monthly cash-flow with the mortgage calculator, and confirm your effective BSD+ABSD cost using the stamp-duty calculator before finalising. This profile is informational; not a personal investment recommendation.
FAQ
What is the average price for EAST ELEGANCE?
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Is EAST ELEGANCE freehold or leasehold?
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What is the tenure of EAST ELEGANCE?
How does EAST ELEGANCE compare to other projects in the district?
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Methodology & Sources
This analysis covers All available years and refreshes as new data becomes available.
Transaction data sourced from URA REALIS.
- Sales data: 3 transactions analysed
- Rental data: 17 lease records analysed
- Gross yield = (avg monthly rent × 12) / avg sale price
Median values used to minimise outlier impact. PSF = price per square foot.
View Live Data for EAST ELEGANCE
Access the full interactive dashboard with real-time sales trends, rental yields, and investment calculators.