MEYER BLUE — New Launch Profile

New Launch Profile Terakhir disemak

MEYER BLUE sits in District 15 (Joo Chiat / Amber Road / Katong) and is positioned in the RCR segment of the Singapore private residential market. With 226 units on a undisclosed tenure title and an expected Temporary Occupation Permit (TOP) of 2027, the development is among the new-launch cohort buyers should evaluate against alternative new-builds and resale comparables in the surrounding area. Pricing for new launches typically commands a 10–25% PSF premium over comparable resale, reflecting new-build condition, developer warranty, modern unit layouts, and the staged-payment cash-flow advantage of Progressive Payment Schemes (PPS).

For buyers, the new-launch decision turns on (a) launch-tranche pricing relative to the project’s long-run trajectory, (b) the developer’s track record on construction quality and TOP timing, (c) the surrounding-area supply pipeline (will more launches dilute pricing?), and (d) the macro rate environment between OTP and TOP — SORA can move materially in that 3–4 year window. Cross-reference District 15 (Joo Chiat / Amber Road / Katong) pricing and use the ShiokNest price heatmap for segment-level PSF context.

The Singapore new-launch market operates under cooling-measure architecture set in April 2023: foreign-buyer Additional Buyer’s Stamp Duty at 60%, Singapore Citizen second-property ABSD at 20%, and a 55% Total Debt Servicing Ratio (TDSR) ceiling per the MAS TDSR/MSR framework. Stamp duty for MEYER BLUE is the dominant upfront cost variable: progressive Buyer’s Stamp Duty per the IRAS BSD rate table plus any applicable ABSD per the IRAS ABSD rate table. Use the BSD/ABSD stamp duty calculator to size your specific upfront cost.

Developer is UNITED VENTURE DEVELOPMENT (MEYER) PTE. LTD.. The track record of the developer — on past project TOP timing, defect-rectification responsiveness during the Defects Liability Period (DLP), and resale appreciation history of completed projects — is one of the most under-weighted variables in new-launch decisions. Buyers should request a developer track record document and cross-reference past projects via URA REALIS transaction history.

The financing context: SORA-pegged floating-rate mortgages currently price near 4.00% all-in (3.25% 3M SORA + 0.75% bank spread). Under the PPS, buyers draw the mortgage progressively as construction milestones complete, paying interest only on disbursed amounts until TOP. CPF Ordinary Account usage applies per the CPF housing usage rules, subject to the Valuation Limit and Withdrawal Limit. The URA Master Plan 2019 provides forward zoning context for surrounding plots — relevant for understanding whether the area’s built-form will intensify or remain stable over your holding period.

For: First-time buyersHDB upgraders
Source: URA REALIS
Key Takeaways
  • Project: MEYER BLUE in District 15 (Rest of Central Region)
  • Developer: UNITED VENTURE DEVELOPMENT (MEYER) PTE. LTD.
  • Total units: 226 · TOP 2027
  • Sales: 165 sold of 186 launched (88.7% absorption)
  • Average median PSF: $3,159 psf

Project Overview

MEYER BLUE is a private residential development in District 15 (Rest of Central Region), developed by UNITED VENTURE DEVELOPMENT (MEYER) PTE. LTD.. The project comprises 226 units with an expected TOP in 2027.

Location Map

Project location with up to 5 of the nearest comparable condos in District 15.

  • MEYER BLUE
  • MEYER BLUE
  • MEYER MANSION
  • THE MEYERISE
  • HAWAII TOWER
  • LA MEYER

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Sales Performance

MEYER BLUE has sold 165 out of 186 launched units, achieving an absorption rate of 88.7%.

Monthly sales for MEYER BLUE
PeriodSoldLaunchedCumul. SoldCumul. LaunchedAvailable
Aug 202400000
Sep 202400000
Oct 202412418612418662
Nov 20247012918657
Dec 20246013518651
Jan 20251013618650
Feb 20256014018646
Mar 20259014918637
Apr 20251014918637
May 20251015018636
Jun 20252015218634
Jul 20253015518631
Aug 20251015618630
Sep 20253015918627
Oct 20254016318623
Nov 20251016418622
Dec 20251016518621
Jan 20260016518621
Feb 20260016518621
Mar 20260016518621

Price Analysis

Price analysis for MEYER BLUE based on monthly developer sales data.

Monthly prices for MEYER BLUE
PeriodMedian PSFHighest PSFLowest PSF
Oct 2024$3,240 psf$3,569 psf$2,984 psf
Nov 2024$3,094 psf$3,391 psf$3,049 psf
Dec 2024$3,151 psf$3,488 psf$3,064 psf
Jan 2025$3,301 psf$3,301 psf$3,301 psf
Feb 2025$3,243 psf$3,443 psf$3,033 psf
Mar 2025$3,084 psf$3,195 psf$3,018 psf
Apr 2025$3,033 psf$3,033 psf$3,033 psf
May 2025$3,314 psf$3,314 psf$3,314 psf
Jun 2025$3,119 psf$3,167 psf$3,071 psf
Jul 2025$3,205 psf$3,287 psf$3,169 psf
Aug 2025$3,206 psf$3,206 psf$3,206 psf
Sep 2025$3,072 psf$3,328 psf$3,058 psf
Oct 2025$3,102 psf$3,341 psf$3,030 psf
Nov 2025$3,129 psf$3,129 psf$3,129 psf
Dec 2025$3,093 psf$3,093 psf$3,093 psf
Project Snapshot
MEYER BLUE by UNITED VENTURE DEVELOPMENT (MEYER) PTE. LTD. — 88.7% absorption rate with an average median PSF of $3,159 psf in District 15 (Rest of Central Region).
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Sales Velocity

Monthly units sold trend for MEYER BLUE.

Sales velocity for MEYER BLUE
PeriodUnits Sold
Oct 2024124
Nov 20247
Dec 20246
Jan 20251
Feb 20256
Mar 20259
Apr 20251
May 20251
Jun 20252
Jul 20253
Aug 20251
Sep 20253
Oct 20254
Nov 20251
Dec 20251

Developer Background

UNITED VENTURE DEVELOPMENT (MEYER) PTE. LTD. is the developer of MEYER BLUE.

New-build advantages. MEYER BLUE offers modern unit layouts, contemporary facilities, full developer warranty, and the latest construction quality standards. For owner-occupiers, this translates to immediate move-in readiness without the renovation lift that resale typically requires. For investors, new-build status supports higher rental tenant preference and lower initial maintenance.

RCR positioning. The RCR segment in District 15 occupies a defined buyer cohort. RCR (Rest of Central Region) is the city-fringe segment — quality residential with reasonable CBD access at lower PSF than CCR. RCR demand is increasingly upgrader-driven as HDB owners seek private property in well-connected fringes. Use the district comparison calculator for cross-segment benchmarking.

Progressive Payment cash-flow. Under PPS, buyers pay in stages aligned with construction milestones (Foundation 10%, RC Framework 10%, Walls 5%, Roofing 5%, etc.), which spreads the cash outlay across the 3–4 year build window. This is materially different from resale where the full price clears within weeks of OTP. For yield-focused investors, the staged interest accrual on disbursed amounts only is a real cost advantage during construction. Model the cash-flow timeline via the cash flow calculator.

TOP timing risk. 2027 is the expected TOP year but actual completion can slip 6–18 months on materials shortages, labour disputes, or developer cash-flow issues. Buyers committed to a TOP-aligned life event (relocation, child schooling, mortgage refinancing window) should factor a buffer. Developer track record on prior TOP timing is the best predictor; verify via past project history.

Rate-cycle risk. The 3–4 year PPS window between OTP and TOP exposes the buyer to SORA shifts. A buyer signing OTP at current 3.25% SORA could face TOP-year rates 100–200bp different in either direction. Stress-test affordability at SORA +75bp via the TDSR / MSR affordability calculator to confirm headroom under adverse rate scenarios.

Supply pipeline risk. Future GLS tranches near the project could introduce competing new launches that dilute pricing power. Check the URA GLS schedule for sites within a 1km radius of MEYER BLUE; concentrated new-supply in a fringe district can cap price appreciation during the holding period.

Resale exit risk. New launches typically command a premium over resale; on exit, the buyer becomes the resale seller competing against newer launches in the same area. Holding through and beyond the 3-year Seller’s Stamp Duty (SSD) window is structural for most buyers; shorter holds risk both SSD and weak resale clearing.

[
    {
        "persona": "Singapore Citizen first-time buyer",
        "fit_color": "amber",
        "reason": "You pay 0% ABSD. RCR may stretch TDSR for median-income first-timers."
    },
    {
        "persona": "SC upgrader (sell HDB / decouple)",
        "fit_color": "green",
        "reason": "The 6-month ABSD remission window applies if this is your second residential property. Coordinate the existing-property sale carefully."
    },
    {
        "persona": "SC investor (second SC property)",
        "fit_color": "amber",
        "reason": "At 20% ABSD plus 4% all-in mortgage rate, leveraged yield maths is hostile. OCR yields are slightly better but still negative-carry typical."
    },
    {
        "persona": "Permanent Resident",
        "fit_color": "amber",
        "reason": "PR pays 5% ABSD on first property. OCR/RCR is more accessible for PR upgraders."
    },
    {
        "persona": "Foreign buyer (non-FTA national)",
        "fit_color": "red",
        "reason": "At 60% ABSD, the entry-cost premium versus an SC buyer is approximately $600K+ on a S$1.0M unit. Long-horizon owner-occupier motivation only."
    },
    {
        "persona": "FTA national (US / Swiss / Liechtenstein / Norway / Iceland)",
        "fit_color": "green",
        "reason": "You qualify for SC-equivalent ABSD (0% / 20% / 30% by property number). Verify treaty eligibility with conveyancing lawyer before OTP."
    }
]

Verdict for MEYER BLUE. The project sits in a known new-launch segment with documented buyer-type fit and policy environment. The honest assessment depends on (a) launch-tranche pricing relative to comparable resale in District 15, (b) the UNITED VENTURE DEVELOPMENT (MEYER) PTE. LTD. developer track record, and (c) the buyer’s holding-horizon tolerance for the 3–4 year TOP window. For SC first-time buyers in OCR new launches, the 0% ABSD plus PPS cash-flow advantage make new-launch the often-rational choice. For SC second-property investors, the 20% ABSD plus negative-carry maths typically argues for resale value-buying instead. For foreign buyers, only owner-occupier residential motivation justifies the 60% ABSD entry. Suggested holding period: 7–10 years to amortise stamp duty and capture meaningful capital appreciation. Run total acquisition cost via the total acquisition cost calculator before committing.

Frequently Asked Questions

How many units does MEYER BLUE have?
MEYER BLUE has a total of 226 units with an expected TOP in 2027.
What is the absorption rate for MEYER BLUE?
MEYER BLUE has an absorption rate of 88.7%, with 165 units sold out of 186 launched.
What is the average PSF for MEYER BLUE?
The average median PSF for MEYER BLUE is $3,159 psf.
What is the expected TOP for MEYER BLUE?

Expected TOP is 2027. Actual completion typically tracks the developer’s timeline within +6 months; verify current construction progress via developer sales material or URA REALIS. (as of 2026-05)

What ABSD applies to MEYER BLUE for a Singapore Citizen second-property purchase?

20% ABSD applies to a SC second residential property purchase, per the unchanged April-2023 cooling-measure schedule. On a S$2M purchase, that is S$400,000 upfront ABSD in addition to BSD of approximately S$69,600. Use the BSD/ABSD stamp duty calculator for exact figures (as of 2026-05).

Is MEYER BLUE freehold or leasehold?

The tenure is recorded as undisclosed tenure. Verify via the developer’s sales material and your conveyancing lawyer; the tenure type affects long-run resale value via lease-decay dynamics on 99-year leasehold stock.

How does PPS interest accrual work for MEYER BLUE?

Under Progressive Payment Scheme, you draw the mortgage in stages aligned with construction milestones. Interest accrues only on the disbursed amount, not the full purchase price, until TOP. Use the mortgage calculator at the current 4.00% effective rate to model staged disbursement.

What CPF can I use for MEYER BLUE?

CPF Ordinary Account funds apply to private property purchases subject to Valuation Limit (VL) and Withdrawal Limit (WL) rules. See CPF housing usage rules. The accrued-interest mechanics apply on eventual sale: principal withdrawn plus 2.5% per annum must be returned to CPF, reducing net sale proceeds.

Methodology & Sources

The dataset behind this report spans All available months; we refresh it as new data becomes available.

Transaction data sourced from URA REALIS.

  • Developer sales data from URA REALIS.
  • Median PSF, highest and lowest PSF from URA developer sales records.

Price-per-square-foot (PSF) here means the median deal in the period; means are reserved for volume-weighted aggregates explicitly labelled as such.