KEMBANGAN PLAZA is a freehold development along JALAN MASJID in District 14 (Geylang / Eunos), part of the OCR segment of Singapore's private residential market. The project comprises 18 units and is TOP 1994.
This profile draws on 3 recorded transactions from URA to frame the project's character: who actually lives here, who buys here, and where the pricing sits relative to immediate alternatives. For the broader district context, see the Singapore price-heatmap map.
The project is in its mature or late-resale phase, where lease tenure (for leasehold stock), redevelopment optionality, and en-bloc potential all start to weigh more on the investment thesis than current rental yield.
Within District 14 (Geylang / Eunos), the immediate context for KEMBANGAN PLAZA is shaped by the broader URA Master Plan zoning for the area, ongoing or planned infrastructure (MRT extensions, expressway changes, school relocations), and the supply pipeline of nearby launches. See the URA Master Plan 2019 for the precinct-specific land-use overlay before underwriting medium-term capital appreciation.
We track 3 sales and 27 rental transaction records for this property. Explore live charts, price trends, rental yields, and investment analytics on the KEMBANGAN PLAZA dashboard.
- Average sale price: $1,576,667 across 3 transactions
- Estimated gross rental yield: 2.4%
- District 14 PSF ranking: Mid-range (top 53%)
- Freehold tenure · OCR · D14 · 18 units
About KEMBANGAN PLAZA
KEMBANGAN PLAZA is a freehold condominium, located at JALAN MASJID in District 14 (Geylang, Eunos) (Outside Central Region), comprising 18 residential units, completed in 1994.
As a freehold property, KEMBANGAN PLAZA does not face lease decay concerns.
Unit Mix Distribution
Transaction data breakdown by bedroom type at KEMBANGAN PLAZA:
| Type | Sales | Avg PSF | Avg Price |
|---|---|---|---|
| 2 BR | 2 | $1,405 psf | $1,240,000 |
| 5+ BR | 1 | $1,149 psf | $2,250,000 |
Sales Market Overview
KEMBANGAN PLAZA has recorded 3 sale transactions with an average transaction price of $1,576,667, ranging from $1,100,000 to $2,250,000.
| Year | Sales | Avg PSF | Avg Price | YoY |
|---|---|---|---|---|
| 2022 | 1 | $1,246 psf | $1,100,000 | — |
| 2024 | 1 | $1,149 psf | $2,250,000 | ↓ 7.8% |
| 2026 | 1 | $1,563 psf | $1,380,000 | ↑ 36.1% |
KEMBANGAN PLAZA ranks in the top 53% of condos in District 14 by average PSF.
Compared to the OCR average of $1,550 psf, KEMBANGAN PLAZA trades 14.9% below the segment benchmark.
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Rental Market Overview
KEMBANGAN PLAZA has recorded 27 rental transactions with monthly rents averaging $3,098/mo.
| Type | Leases | Avg Rent | Min | Max |
|---|---|---|---|---|
| Studio | 27 | $3,098/mo | $2,200/mo | $5,300/mo |
| Year | Leases | Avg Rent |
|---|---|---|
| 2021 | 5 | $2,790/mo |
| 2022 | 6 | $2,667/mo |
| 2023 | 6 | $3,300/mo |
| 2024 | 3 | $3,433/mo |
| 2025 | 4 | $3,175/mo |
| 2026 | 3 | $3,633/mo |
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Investment Analysis
Based on average rents and sale prices, KEMBANGAN PLAZA delivers an estimated gross rental yield of 2.4%. This is below the 3% benchmark, suggesting stronger capital appreciation potential.
Competing Condos in District 14
Side-by-side comparison against the most actively traded condos in District 14 (Geylang, Eunos):
| Condo | Tenure | Units | Avg PSF | Sales |
|---|---|---|---|---|
| PARC ESTA | 99 yrs lease commencing from 2018 | 1399 | $2,185 psf | 482 |
| SIMS URBAN OASIS | 99 yrs lease commencing from 2014 | 1024 | $1,763 psf | 367 |
| PENROSE | 99 yrs lease commencing from 2019 | 566 | $1,929 psf | 354 |
| EUHABITAT | 99 yrs lease commencing from 2010 | 697 | $1,327 psf | 234 |
| THE ANTARES | 99 yrs lease commencing from 2018 | 265 | $1,834 psf | 229 |
Location Map
Map shows KEMBANGAN PLAZA (centre marker) with nearby MRT stations and schools. Drag to pan, scroll to zoom.
- KEMBANGAN PLAZA
- Kembangan MRT
- Eunos MRT
- Telok Kurau Primary School
- Canossa Catholic Primary School
- Chung Cheng High School (Main)
Nearby MRT Stations
KEMBANGAN PLAZA is 60m from Kembangan MRT (East-West Line), with 2 stations within 1.5 km.
Nearby Schools
There are 11 schools within 2 km of KEMBANGAN PLAZA, including 1 within the 1 km priority zone.
| School | Type | Distance |
|---|---|---|
| Telok Kurau Primary School | Primary | 850m |
| Canossa Catholic Primary School | Primary | 1.3 km |
| Chung Cheng High School (Main) | Secondary | 1.4 km |
| East Coast Primary School | Primary | 1.6 km |
| Global Indian International School (GIIS East Coast) | International | 1.6 km |
| Temasek Junior College | Jc | 1.8 km |
| Temasek Primary School | Primary | 1.8 km |
| Tanjong Katong Girls' School | Secondary | 1.8 km |
| Canadian International School (Tanjong Katong) | International | 1.9 km |
| Broadrick Secondary School | Secondary | 1.9 km |
| EtonHouse International School (Broadrick) | International | 1.9 km |
Tenure resilience. Freehold tenure removes the lease-decay headwind that affects 99-year leasehold stock from ~year 60 onward. CPF eligibility, loan-tenure caps, and resale buyer pool are all preserved without the time-decay clock. For long holds (15+ years), this matters meaningfully more than headline PSF.
Genuine walk-to-MRT access. Kembangan sits about 0.06km away — true walking distance, not the elastic 800m claim that some listings stretch. For tenants and commuter-owners, this anchors rental demand and supports a steady capital-value floor across cycles.
Boutique character. With 18 units, KEMBANGAN PLAZA keeps a low-density character — fewer residents per facility, quieter corridors, more curated common spaces. Suits buyers prioritising unit-interior quality and neighbour proximity over deep facilities breadth.
School-belt proximity. Telok Kurau Primary School sits about 0.85km away, with additional schools clustered nearby. Family households on 24-month tenancies anchor the rental pool, which materially improves vacancy economics for landlord-owners.
Thin transaction history. With only 3 recorded sales, comparable-sales analysis is fragile — a single outlier transaction can skew the apparent price level by 5-10%. Triangulate with nearby district comparables rather than rely on within-project averages alone.
District supply pipeline. Non-prime districts are more sensitive to GLS pipeline additions; check the URA Master Plan 2019 confirmed and provisional land sales schedule for the immediate 5-year window. New launches at 10-20% lower PSF can compress secondary-market resale velocity for 18-24 months around their launch dates.
- ✅ Young couple, first home: Long balance lease + likely sub-CCR pricing
- ✅ Family with school-age kids: Nearby schools support MOE registration priority
- ✅ CBD commuter: Walking-distance MRT supports daily commute
- ❌ Rental investor (yield-focused): Thin transaction history makes underwriting fragile
- ⚠️ Foreign professional (expat): MRT plus mid-size facility suite typically meets expat-tenant criteria
- ✅ Long-term hold (10+ yr): Tenure supports CPF + buyer-pool through hold
Composite assessment: KEMBANGAN PLAZA combines walking-distance MRT with long-tenure leasehold (or freehold) — a solid structural foundation. The district position dictates whether capital appreciation outpaces or tracks the broader market. 3 transactions in URA provide the data foundation for this view.
Suggested holding period for most buyer profiles: 6-10 years to ride out one full macro cycle. Cross-reference per-bedroom net yield against district comparables via the compare-tool, model monthly cash-flow with the mortgage calculator, and confirm your effective BSD+ABSD cost using the stamp-duty calculator before finalising. This profile is informational; not a personal investment recommendation.
FAQ
What is the average price for KEMBANGAN PLAZA?
What is the rental yield for KEMBANGAN PLAZA?
Is KEMBANGAN PLAZA freehold or leasehold?
Methodology & Sources
This analysis covers All available years and refreshes as new data becomes available.
Transaction data sourced from URA.
- Sales data: 3 transactions analysed
- Rental data: 27 lease records analysed
- Gross yield = (avg monthly rent × 12) / avg sale price
Median values used to minimise outlier impact. PSF = price per square foot.
View Live Data for KEMBANGAN PLAZA
Access the full interactive dashboard with real-time sales trends, rental yields, and investment calculators.
New Sale vs Resale Mix
Of the 758 condo transactions recorded in District 14 over the last 12 months, 93% resale, 6% sub sale, 1% new sale. A resale-heavy mix points to an established market trading on fundamentals; a new-sale-heavy mix means developer launches are setting the price benchmarks.
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Price Index Check
The ShiokNest Price Index for District 14 reads 121.5 as of June 2026 — down 8.2% year-on-year. The index tracks repeat-sales price movement, so it is less distorted by shifts in what happens to be transacting than a raw average PSF.
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HDB Alternatives Nearby
Weighing KEMBANGAN PLAZA against staying public? These HDB towns sit within walking or short-drive distance:
- Bedok — 4-room average $659,895 (280m away), an upgrader gap of about $900,000
- Geylang — 4-room average $761,443 (880m away), an upgrader gap of about $800,000
- Marine Parade — 4-room average $648,065 (1.6 km away), an upgrader gap of about $950,000