URBAN TREASURES sits in District 14 (Geylang / Eunos) and is positioned in the OCR segment of the Singapore private residential market. With TBD units on a undisclosed tenure title and an expected Temporary Occupation Permit (TOP) of TBD, the development is among the new-launch cohort buyers should evaluate against alternative new-builds and resale comparables in the surrounding area. Pricing for new launches typically commands a 10–25% PSF premium over comparable resale, reflecting new-build condition, developer warranty, modern unit layouts, and the staged-payment cash-flow advantage of Progressive Payment Schemes (PPS).
For buyers, the new-launch decision turns on (a) launch-tranche pricing relative to the project’s long-run trajectory, (b) the developer’s track record on construction quality and TOP timing, (c) the surrounding-area supply pipeline (will more launches dilute pricing?), and (d) the macro rate environment between OTP and TOP — SORA can move materially in that 3–4 year window. Cross-reference District 14 (Geylang / Eunos) pricing and use the ShiokNest price heatmap for segment-level PSF context.
The Singapore new-launch market operates under cooling-measure architecture set in April 2023: foreign-buyer Additional Buyer’s Stamp Duty at 60%, Singapore Citizen second-property ABSD at 20%, and a 55% Total Debt Servicing Ratio (TDSR) ceiling per the MAS TDSR/MSR framework. Stamp duty for URBAN TREASURES is the dominant upfront cost variable: progressive Buyer’s Stamp Duty per the IRAS BSD rate table plus any applicable ABSD per the IRAS ABSD rate table. Use the BSD/ABSD stamp duty calculator to size your specific upfront cost.
Developer is Fragrance Treasures Pte Ltd. The track record of the developer — on past project TOP timing, defect-rectification responsiveness during the Defects Liability Period (DLP), and resale appreciation history of completed projects — is one of the most under-weighted variables in new-launch decisions. Buyers should request a developer track record document and cross-reference past projects via URA REALIS transaction history.
The financing context: SORA-pegged floating-rate mortgages currently price near 4.00% all-in (3.25% 3M SORA + 0.75% bank spread). Under the PPS, buyers draw the mortgage progressively as construction milestones complete, paying interest only on disbursed amounts until TOP. CPF Ordinary Account usage applies per the CPF housing usage rules, subject to the Valuation Limit and Withdrawal Limit. The URA Master Plan 2019 provides forward zoning context for surrounding plots — relevant for understanding whether the area’s built-form will intensify or remain stable over your holding period.
- Project: URBAN TREASURES in District 14 (Outside Central Region)
- Developer: Fragrance Treasures Pte Ltd
- Total units: 237
- Sales: 237 sold of 237 launched (100% absorption)
- Average median PSF: $2,046 psf
Project Overview
URBAN TREASURES is a private residential development in District 14 (Outside Central Region), developed by Fragrance Treasures Pte Ltd. The project comprises 237 units.
Location Map
Project location with up to 5 of the nearest comparable condos in District 14.
- URBAN TREASURES
- KEMBANGAN ESTATE
- THE LATTIZ
- SUNNY LODGE
- SUITES @ EUNOS
- LE MARICAN
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Sales Performance
URBAN TREASURES has sold 237 out of 237 launched units, achieving an absorption rate of 100%.
| Period | Sold | Launched | Cumul. Sold | Cumul. Launched | Available |
|---|---|---|---|---|---|
| Feb 2023 | 5 | 0 | 229 | 237 | 8 |
| Mar 2023 | 7 | 0 | 236 | 237 | 1 |
| Apr 2023 | 1 | 0 | 237 | 237 | 0 |
| May 2023 | 0 | 0 | 237 | 237 | 0 |
| Jun 2023 | 0 | 0 | 237 | 237 | 0 |
| Jul 2023 | 0 | 0 | 237 | 237 | 0 |
| Aug 2023 | 0 | 0 | 237 | 237 | 0 |
| Sep 2023 | 0 | 0 | 237 | 237 | 0 |
| Oct 2023 | 0 | 0 | 237 | 237 | 0 |
Price Analysis
Price analysis for URBAN TREASURES based on monthly developer sales data.
| Period | Median PSF | Highest PSF | Lowest PSF |
|---|---|---|---|
| Feb 2023 | $2,057 psf | $2,070 psf | $2,044 psf |
| Mar 2023 | $1,984 psf | $2,040 psf | $1,973 psf |
| Apr 2023 | $2,097 psf | $2,097 psf | $2,097 psf |
Sales Velocity
Monthly units sold trend for URBAN TREASURES.
| Period | Units Sold |
|---|---|
| Feb 2023 | 5 |
| Mar 2023 | 7 |
| Apr 2023 | 1 |
Developer Background
View the full developer portfolio: Fragrance Treasures Pte Ltd — New Launch Portfolio.
New-build advantages. URBAN TREASURES offers modern unit layouts, contemporary facilities, full developer warranty, and the latest construction quality standards. For owner-occupiers, this translates to immediate move-in readiness without the renovation lift that resale typically requires. For investors, new-build status supports higher rental tenant preference and lower initial maintenance.
OCR positioning. The OCR segment in District 14 occupies a defined buyer cohort. OCR (Outside Central Region) is the suburban segment — the largest private residential pool by volume. OCR new launches benefit most from HDB upgrader demand and family-stage buyers prioritising space and value over CBD proximity. Use the district comparison calculator for cross-segment benchmarking.
Progressive Payment cash-flow. Under PPS, buyers pay in stages aligned with construction milestones (Foundation 10%, RC Framework 10%, Walls 5%, Roofing 5%, etc.), which spreads the cash outlay across the 3–4 year build window. This is materially different from resale where the full price clears within weeks of OTP. For yield-focused investors, the staged interest accrual on disbursed amounts only is a real cost advantage during construction. Model the cash-flow timeline via the cash flow calculator.
TOP timing risk. TBD is the expected TOP year but actual completion can slip 6–18 months on materials shortages, labour disputes, or developer cash-flow issues. Buyers committed to a TOP-aligned life event (relocation, child schooling, mortgage refinancing window) should factor a buffer. Developer track record on prior TOP timing is the best predictor; verify via past project history.
Rate-cycle risk. The 3–4 year PPS window between OTP and TOP exposes the buyer to SORA shifts. A buyer signing OTP at current 3.25% SORA could face TOP-year rates 100–200bp different in either direction. Stress-test affordability at SORA +75bp via the TDSR / MSR affordability calculator to confirm headroom under adverse rate scenarios.
Supply pipeline risk. Future GLS tranches near the project could introduce competing new launches that dilute pricing power. Check the URA GLS schedule for sites within a 1km radius of URBAN TREASURES; concentrated new-supply in a fringe district can cap price appreciation during the holding period.
Resale exit risk. New launches typically command a premium over resale; on exit, the buyer becomes the resale seller competing against newer launches in the same area. Holding through and beyond the 3-year Seller’s Stamp Duty (SSD) window is structural for most buyers; shorter holds risk both SSD and weak resale clearing.
[
{
"persona": "Singapore Citizen first-time buyer",
"fit_color": "green",
"reason": "You pay 0% ABSD. OCR is the typical first-time SC entry point at S$1.0M–S$1.8M."
},
{
"persona": "SC upgrader (sell HDB / decouple)",
"fit_color": "green",
"reason": "The 6-month ABSD remission window applies if this is your second residential property. OCR sweet spot for HDB upgraders."
},
{
"persona": "SC investor (second SC property)",
"fit_color": "amber",
"reason": "At 20% ABSD plus 4% all-in mortgage rate, leveraged yield maths is hostile. OCR yields are slightly better but still negative-carry typical."
},
{
"persona": "Permanent Resident",
"fit_color": "amber",
"reason": "PR pays 5% ABSD on first property. OCR/RCR is more accessible for PR upgraders."
},
{
"persona": "Foreign buyer (non-FTA national)",
"fit_color": "red",
"reason": "At 60% ABSD, the entry-cost premium versus an SC buyer is approximately $600K+ on a S$1.0M unit. Long-horizon owner-occupier motivation only."
},
{
"persona": "FTA national (US / Swiss / Liechtenstein / Norway / Iceland)",
"fit_color": "green",
"reason": "You qualify for SC-equivalent ABSD (0% / 20% / 30% by property number). Verify treaty eligibility with conveyancing lawyer before OTP."
}
]
Verdict for URBAN TREASURES. The project sits in a known new-launch segment with documented buyer-type fit and policy environment. The honest assessment depends on (a) launch-tranche pricing relative to comparable resale in District 14, (b) the Fragrance Treasures Pte Ltd developer track record, and (c) the buyer’s holding-horizon tolerance for the 3–4 year TOP window. For SC first-time buyers in OCR new launches, the 0% ABSD plus PPS cash-flow advantage make new-launch the often-rational choice. For SC second-property investors, the 20% ABSD plus negative-carry maths typically argues for resale value-buying instead. For foreign buyers, only owner-occupier residential motivation justifies the 60% ABSD entry. Suggested holding period: 7–10 years to amortise stamp duty and capture meaningful capital appreciation. Run total acquisition cost via the total acquisition cost calculator before committing.
Frequently Asked Questions
How many units does URBAN TREASURES have?
What is the absorption rate for URBAN TREASURES?
What is the average PSF for URBAN TREASURES?
What is the expected TOP for URBAN TREASURES?
Expected TOP is TBD. Actual completion typically tracks the developer’s timeline within +6 months; verify current construction progress via developer sales material or URA REALIS. (as of 2026-05)
What ABSD applies to URBAN TREASURES for a Singapore Citizen second-property purchase?
20% ABSD applies to a SC second residential property purchase, per the unchanged April-2023 cooling-measure schedule. On a S$2M purchase, that is S$400,000 upfront ABSD in addition to BSD of approximately S$69,600. Use the BSD/ABSD stamp duty calculator for exact figures (as of 2026-05).
Is URBAN TREASURES freehold or leasehold?
The tenure is recorded as undisclosed tenure. Verify via the developer’s sales material and your conveyancing lawyer; the tenure type affects long-run resale value via lease-decay dynamics on 99-year leasehold stock.
How does PPS interest accrual work for URBAN TREASURES?
Under Progressive Payment Scheme, you draw the mortgage in stages aligned with construction milestones. Interest accrues only on the disbursed amount, not the full purchase price, until TOP. Use the mortgage calculator at the current 4.00% effective rate to model staged disbursement.
What CPF can I use for URBAN TREASURES?
CPF Ordinary Account funds apply to private property purchases subject to Valuation Limit (VL) and Withdrawal Limit (WL) rules. See CPF housing usage rules. The accrued-interest mechanics apply on eventual sale: principal withdrawn plus 2.5% per annum must be returned to CPF, reducing net sale proceeds.
Methodology & Sources
The dataset behind this report spans All available months; we refresh it as new data becomes available.
Transaction data sourced from URA REALIS.
- Developer sales data from URA REALIS.
- Median PSF, highest and lowest PSF from URA developer sales records.
Price-per-square-foot (PSF) here means the median deal in the period; means are reserved for volume-weighted aggregates explicitly labelled as such.