PARQ BELLA — New Launch Profile

New Launch Profile Last reviewed

PARQ BELLA sits in District 15 (Joo Chiat / Amber Road / Katong) and is positioned in the RCR segment of the Singapore private residential market. With TBD units on a undisclosed tenure title and an expected Temporary Occupation Permit (TOP) of TBD, the development is among the new-launch cohort buyers should evaluate against alternative new-builds and resale comparables in the surrounding area. Pricing for new launches typically commands a 10–25% PSF premium over comparable resale, reflecting new-build condition, developer warranty, modern unit layouts, and the staged-payment cash-flow advantage of Progressive Payment Schemes (PPS).

For buyers, the new-launch decision turns on (a) launch-tranche pricing relative to the project’s long-run trajectory, (b) the developer’s track record on construction quality and TOP timing, (c) the surrounding-area supply pipeline (will more launches dilute pricing?), and (d) the macro rate environment between OTP and TOP — SORA can move materially in that 3–4 year window. Cross-reference District 15 (Joo Chiat / Amber Road / Katong) pricing and use the ShiokNest price heatmap for segment-level PSF context.

The Singapore new-launch market operates under cooling-measure architecture set in April 2023: foreign-buyer Additional Buyer’s Stamp Duty at 60%, Singapore Citizen second-property ABSD at 20%, and a 55% Total Debt Servicing Ratio (TDSR) ceiling per the MAS TDSR/MSR framework. Stamp duty for PARQ BELLA is the dominant upfront cost variable: progressive Buyer’s Stamp Duty per the IRAS BSD rate table plus any applicable ABSD per the IRAS ABSD rate table. Use the BSD/ABSD stamp duty calculator to size your specific upfront cost.

Developer is Kims Land @ E C Pte Ltd. The track record of the developer — on past project TOP timing, defect-rectification responsiveness during the Defects Liability Period (DLP), and resale appreciation history of completed projects — is one of the most under-weighted variables in new-launch decisions. Buyers should request a developer track record document and cross-reference past projects via URA REALIS transaction history.

The financing context: SORA-pegged floating-rate mortgages currently price near 4.00% all-in (3.25% 3M SORA + 0.75% bank spread). Under the PPS, buyers draw the mortgage progressively as construction milestones complete, paying interest only on disbursed amounts until TOP. CPF Ordinary Account usage applies per the CPF housing usage rules, subject to the Valuation Limit and Withdrawal Limit. The URA Master Plan 2019 provides forward zoning context for surrounding plots — relevant for understanding whether the area’s built-form will intensify or remain stable over your holding period.

For: First-time buyersHDB upgraders
Source: URA REALIS
Key Takeaways
  • Project: PARQ BELLA in District 15 (Rest of Central Region)
  • Developer: Kims Land @ E C Pte Ltd
  • Total units: 20
  • Sales: 20 sold of 20 launched (100% absorption)
  • Average median PSF: $2,260 psf

Project Overview

PARQ BELLA is a private residential development in District 15 (Rest of Central Region), developed by Kims Land @ E C Pte Ltd. The project comprises 20 units.

Location Map

Project location with up to 5 of the nearest comparable condos in District 15.

  • PARQ BELLA
  • SONG LANG GREEN
  • VITRA
  • SANDALWOOD
  • HERITAGE 9
  • TEMBELINA

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Sales Performance

PARQ BELLA has sold 20 out of 20 launched units, achieving an absorption rate of 100%.

Monthly sales for PARQ BELLA
PeriodSoldLaunchedCumul. SoldCumul. LaunchedAvailable
May 202300000
Jun 202300000
Jul 202300000
Aug 202300000
Sep 202300000
Oct 20231012208
Nov 20231013207
Dec 20230013207
Jan 20240014206
Feb 20240014206
Mar 20240014206
Apr 20241015205
May 20240015205
Jun 20241016204
Jul 20240016204
Aug 20240016204
Sep 20240016204
Oct 20240016204
Nov 20241017203
Dec 20242019201
Jan 20251020200
Feb 20250020200
Mar 20250020200
Apr 20250020200
May 20250020200
Jun 20250020200
Jul 20250020200

Price Analysis

Price analysis for PARQ BELLA based on monthly developer sales data.

Monthly prices for PARQ BELLA
PeriodMedian PSFHighest PSFLowest PSF
Oct 2023$2,081 psf$2,081 psf$2,081 psf
Nov 2023$1,940 psf$1,940 psf$1,940 psf
Apr 2024$2,333 psf$2,333 psf$2,333 psf
May 2024$2,333 psf$2,333 psf$2,333 psf
Jun 2024$2,359 psf$2,359 psf$2,359 psf
Nov 2024$2,282 psf$2,282 psf$2,282 psf
Dec 2024$2,390 psf$2,416 psf$2,363 psf
Jan 2025$2,360 psf$2,360 psf$2,360 psf
Project Snapshot
PARQ BELLA by Kims Land @ E C Pte Ltd — 100% absorption rate with an average median PSF of $2,260 psf in District 15 (Rest of Central Region).
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Sales Velocity

Monthly units sold trend for PARQ BELLA.

Sales velocity for PARQ BELLA
PeriodUnits Sold
Oct 20231
Nov 20231
Apr 20241
Jun 20241
Nov 20241
Dec 20242
Jan 20251

Developer Background

Kims Land @ E C Pte Ltd is the developer of PARQ BELLA.

New-build advantages. PARQ BELLA offers modern unit layouts, contemporary facilities, full developer warranty, and the latest construction quality standards. For owner-occupiers, this translates to immediate move-in readiness without the renovation lift that resale typically requires. For investors, new-build status supports higher rental tenant preference and lower initial maintenance.

RCR positioning. The RCR segment in District 15 occupies a defined buyer cohort. RCR (Rest of Central Region) is the city-fringe segment — quality residential with reasonable CBD access at lower PSF than CCR. RCR demand is increasingly upgrader-driven as HDB owners seek private property in well-connected fringes. Use the district comparison calculator for cross-segment benchmarking.

Progressive Payment cash-flow. Under PPS, buyers pay in stages aligned with construction milestones (Foundation 10%, RC Framework 10%, Walls 5%, Roofing 5%, etc.), which spreads the cash outlay across the 3–4 year build window. This is materially different from resale where the full price clears within weeks of OTP. For yield-focused investors, the staged interest accrual on disbursed amounts only is a real cost advantage during construction. Model the cash-flow timeline via the cash flow calculator.

TOP timing risk. TBD is the expected TOP year but actual completion can slip 6–18 months on materials shortages, labour disputes, or developer cash-flow issues. Buyers committed to a TOP-aligned life event (relocation, child schooling, mortgage refinancing window) should factor a buffer. Developer track record on prior TOP timing is the best predictor; verify via past project history.

Rate-cycle risk. The 3–4 year PPS window between OTP and TOP exposes the buyer to SORA shifts. A buyer signing OTP at current 3.25% SORA could face TOP-year rates 100–200bp different in either direction. Stress-test affordability at SORA +75bp via the TDSR / MSR affordability calculator to confirm headroom under adverse rate scenarios.

Supply pipeline risk. Future GLS tranches near the project could introduce competing new launches that dilute pricing power. Check the URA GLS schedule for sites within a 1km radius of PARQ BELLA; concentrated new-supply in a fringe district can cap price appreciation during the holding period.

Resale exit risk. New launches typically command a premium over resale; on exit, the buyer becomes the resale seller competing against newer launches in the same area. Holding through and beyond the 3-year Seller’s Stamp Duty (SSD) window is structural for most buyers; shorter holds risk both SSD and weak resale clearing.

[
    {
        "persona": "Singapore Citizen first-time buyer",
        "fit_color": "amber",
        "reason": "You pay 0% ABSD. RCR may stretch TDSR for median-income first-timers."
    },
    {
        "persona": "SC upgrader (sell HDB / decouple)",
        "fit_color": "green",
        "reason": "The 6-month ABSD remission window applies if this is your second residential property. Coordinate the existing-property sale carefully."
    },
    {
        "persona": "SC investor (second SC property)",
        "fit_color": "amber",
        "reason": "At 20% ABSD plus 4% all-in mortgage rate, leveraged yield maths is hostile. OCR yields are slightly better but still negative-carry typical."
    },
    {
        "persona": "Permanent Resident",
        "fit_color": "amber",
        "reason": "PR pays 5% ABSD on first property. OCR/RCR is more accessible for PR upgraders."
    },
    {
        "persona": "Foreign buyer (non-FTA national)",
        "fit_color": "red",
        "reason": "At 60% ABSD, the entry-cost premium versus an SC buyer is approximately $600K+ on a S$1.0M unit. Long-horizon owner-occupier motivation only."
    },
    {
        "persona": "FTA national (US / Swiss / Liechtenstein / Norway / Iceland)",
        "fit_color": "green",
        "reason": "You qualify for SC-equivalent ABSD (0% / 20% / 30% by property number). Verify treaty eligibility with conveyancing lawyer before OTP."
    }
]

Verdict for PARQ BELLA. The project sits in a known new-launch segment with documented buyer-type fit and policy environment. The honest assessment depends on (a) launch-tranche pricing relative to comparable resale in District 15, (b) the Kims Land @ E C Pte Ltd developer track record, and (c) the buyer’s holding-horizon tolerance for the 3–4 year TOP window. For SC first-time buyers in OCR new launches, the 0% ABSD plus PPS cash-flow advantage make new-launch the often-rational choice. For SC second-property investors, the 20% ABSD plus negative-carry maths typically argues for resale value-buying instead. For foreign buyers, only owner-occupier residential motivation justifies the 60% ABSD entry. Suggested holding period: 7–10 years to amortise stamp duty and capture meaningful capital appreciation. Run total acquisition cost via the total acquisition cost calculator before committing.

Frequently Asked Questions

How many units does PARQ BELLA have?
PARQ BELLA has a total of 20 units.
What is the absorption rate for PARQ BELLA?
PARQ BELLA has an absorption rate of 100%, with 20 units sold out of 20 launched.
What is the average PSF for PARQ BELLA?
The average median PSF for PARQ BELLA is $2,260 psf.
What is the expected TOP for PARQ BELLA?

Expected TOP is TBD. Actual completion typically tracks the developer’s timeline within +6 months; verify current construction progress via developer sales material or URA REALIS. (as of 2026-05)

What ABSD applies to PARQ BELLA for a Singapore Citizen second-property purchase?

20% ABSD applies to a SC second residential property purchase, per the unchanged April-2023 cooling-measure schedule. On a S$2M purchase, that is S$400,000 upfront ABSD in addition to BSD of approximately S$69,600. Use the BSD/ABSD stamp duty calculator for exact figures (as of 2026-05).

Is PARQ BELLA freehold or leasehold?

The tenure is recorded as undisclosed tenure. Verify via the developer’s sales material and your conveyancing lawyer; the tenure type affects long-run resale value via lease-decay dynamics on 99-year leasehold stock.

How does PPS interest accrual work for PARQ BELLA?

Under Progressive Payment Scheme, you draw the mortgage in stages aligned with construction milestones. Interest accrues only on the disbursed amount, not the full purchase price, until TOP. Use the mortgage calculator at the current 4.00% effective rate to model staged disbursement.

What CPF can I use for PARQ BELLA?

CPF Ordinary Account funds apply to private property purchases subject to Valuation Limit (VL) and Withdrawal Limit (WL) rules. See CPF housing usage rules. The accrued-interest mechanics apply on eventual sale: principal withdrawn plus 2.5% per annum must be returned to CPF, reducing net sale proceeds.

Methodology & Sources

The dataset behind this report spans All available months; we refresh it as new data becomes available.

Transaction data sourced from URA REALIS.

  • Developer sales data from URA REALIS.
  • Median PSF, highest and lowest PSF from URA developer sales records.

Price-per-square-foot (PSF) here means the median deal in the period; means are reserved for volume-weighted aggregates explicitly labelled as such.