Developer Profile: FRAGRANCE PROPERTIES

Developer Portfolio Last reviewed

Fragrance Properties is a Singapore property developer with a documented portfolio of 1 project(s) across the URA transaction record. Evaluating a developer’s track record — on construction quality, TOP timing reliability, defect-rectification responsiveness during the Defects Liability Period (DLP), and post-TOP resale price trajectory of completed projects — is one of the most under-weighted variables when buyers select new-launch units. The developer effectively controls 3–4 years of buyer cash and reputational risk under the Progressive Payment Scheme; the wrong developer can cost a buyer materially more than the wrong unit choice in the right project.

This portfolio overview surfaces the developer’s historical positioning — segment focus (CCR / RCR / OCR), tenure mix (freehold / 99-year), unit-count profile, and the broad shape of their development pipeline. Cross-reference against URA REALIS for verified caveat history of their completed projects, then evaluate any current new-launch offering against this baseline.

The Singapore private residential development landscape is concentrated among a small number of established developers — City Developments Limited (CDL), Far East Organization, Frasers Property, GuocoLand, Hong Leong Holdings, Keppel Land, MCC Land, Sing Holdings, UOL Group, Allgreen, Bukit Sembawang, and approximately 50 mid-tier and smaller players. Fragrance Properties sits somewhere in this landscape; its segment positioning and track record determine the typical buyer profile for its projects.

The macro environment for Fragrance Properties’s pipeline: April 2023 cooling measures unchanged, foreigner ABSD at 60%, SC second-property ABSD at 20%, 3M SORA tracking the 3.0–3.4% band, GLS programme releasing 25,000+ private sites across 2025–2027 per URA. Each developer responds differently to this macro — some focus on CCR luxury (where foreign demand has shrunk), others on OCR mass-market (where HDB upgrader demand remains), still others on RCR fringe (the ‘sweet spot’ for upgraders). Fragrance Properties’s historical project mix indicates their strategic positioning. Use the price heatmap to see where their projects cluster.

The financing context applies uniformly to any of Fragrance Properties’s projects: bank loans at SORA + 0.7–0.85% spread = ~4.0% all-in via the MAS TDSR/MSR framework, BSD progressive 1–6% per the IRAS BSD rate table, ABSD by buyer profile per the IRAS ABSD rate table, CPF OA usage per the CPF housing usage rules. The URA Master Plan 2019 provides forward zoning context for plots Fragrance Properties may bid on in future GLS tenders.

Key Takeaways
  • 2 projects across 1 districts
  • Total units developed: 48
  • Average PSF across portfolio: $1,266 psf
  • Total recorded sales: 7
Data as of June 2026

Developer Overview

FRAGRANCE PROPERTIES has developed 2 private residential projects in Singapore, spanning 1 districts with a total of 48 units. The average PSF across their portfolio is $1,266 psf.

Project Portfolio

Complete list of FRAGRANCE PROPERTIES's residential developments in Singapore.

Projects by FRAGRANCE PROPERTIES
ProjectDistrictSegmentTenureUnitsTOPAvg PSFSales
SUNFLOWER GRANDEURD14RCRFreehold122004$1,326 psf1
SIMS MEADOWSD14RCRFreehold362002$1,206 psf6
Developer Highlight
FRAGRANCE PROPERTIES has built 2 projects totalling 48 units across 1 districts, with an overall average PSF of $1,266 psf.

PSF Comparison

Comparing average PSF across FRAGRANCE PROPERTIES's projects, ranked highest to lowest.

PSF comparison for FRAGRANCE PROPERTIES
ProjectDistrictAvg PSFTransactions
SIMS MEADOWSD14$1,206 psf6
🏢View SUNFLOWER GRANDEUR — FRAGRANCE PROPERTIES's top project

Sales Timeline

Yearly transaction volume across all FRAGRANCE PROPERTIES projects.

Sales timeline for FRAGRANCE PROPERTIES
YearTransactionsAvg PSFTotal Volume
20212$990 psf$2,120,000
20231$1,326 psf$1,370,000
20241$1,259 psf$1,220,000
20253$1,332 psf$4,130,000

Developer-level diligence advantage. Reviewing a developer’s portfolio before committing to one of their new launches is the single highest-leverage diligence step a buyer can take. Two outwardly-similar new launches by different developers can have materially different long-run outcomes: post-TOP rectification quality, MCST management quality (the developer’s appointee runs the management corp for the first cycle), and resale-pricing trajectory all trace back to developer track record.

Documented transaction history. URA REALIS caveats from Fragrance Properties’s completed projects allow direct verification of (a) launch-to-stabilised pricing trajectory, (b) capital appreciation rate during the developer’s typical 5–10 year post-TOP window, and (c) resale-clearing dynamics in the secondary market. This evidence base is more reliable than developer marketing materials or aggregator-site listings.

Concentration risk. If Fragrance Properties has only one or two completed projects, the sample size for track-record evaluation is small. Defect-rectification responsiveness, TOP timing reliability, and post-TOP resale trajectory require multiple project data points to evaluate fairly. Newer developers with one project carry materially more uncertainty than established developers with 10+ completed projects.

Strategic shift risk. A developer’s past portfolio doesn’t guarantee future strategy. A historically OCR-focused developer may pivot to CCR luxury (or vice versa); a freehold-only developer may bid for a 99-year GLS site. Read recent press for strategic-direction signals beyond the historical project list.

Financial standing risk. Singapore property development is capital-intensive and cycle-exposed. A developer’s ability to deliver TOP on schedule depends on cash-flow management through the build cycle; smaller developers without strong balance-sheet backing can face delivery risk in adverse macro conditions. Reference public filings (SGX for listed developers) or ACRA data for incorporation history.

[
    {
        "persona": "Buyer evaluating a single new launch by this developer",
        "fit_color": "green",
        "reason": "Reviewing the portfolio is essential diligence. Cross-reference URA caveats on completed projects to validate the developer’s track record before committing."
    },
    {
        "persona": "Investor comparing multiple developers for new-launch entry",
        "fit_color": "green",
        "reason": "A side-by-side comparison of developer portfolios surfaces which developers consistently outperform on post-TOP appreciation versus which sustain quality issues."
    },
    {
        "persona": "HDB upgrader considering one of this developer’s projects",
        "fit_color": "amber",
        "reason": "Track record matters more than for the developer-agnostic upgrader, because the 3–4 year PPS window aligns with HDB MOP timing. Late TOP can compress the HDB-to-condo upgrade pathway."
    },
    {
        "persona": "Foreign buyer (60% ABSD)",
        "fit_color": "amber",
        "reason": "At the elevated entry cost, developer track record on construction quality and rectification matters even more. Defects on a S$5M unit with S$3M ABSD bite are materially more painful to absorb."
    },
    {
        "persona": "Existing owner in this developer’s prior project",
        "fit_color": "green",
        "reason": "You have first-hand evidence of the developer’s post-TOP responsiveness and management quality. Use this directly when evaluating their current new launch."
    }
]

Verdict. Developer-level evaluation should be a standard part of new-launch diligence, not an afterthought. Fragrance Properties’s 1-project portfolio provides the verifiable evidence base; pair it with site visits to completed projects, MCST meeting minutes (where available), and recent URA caveat trajectories. The wrong developer can cost a buyer more than the wrong unit pick in the right project — this overview is the starting point for getting that decision right. Read the first-time buyer checklist for the broader OTP-to-TOP framework.

Frequently Asked Questions

How many projects has FRAGRANCE PROPERTIES developed?
FRAGRANCE PROPERTIES has developed 2 private residential projects in Singapore with a total of 48 units.
What is the average PSF for FRAGRANCE PROPERTIES properties?
The average PSF across all FRAGRANCE PROPERTIES projects is $1,266 psf, based on 7 recorded transactions.
What segments does Fragrance Properties typically build in?

Segment positioning (CCR / RCR / OCR) varies by developer strategy. ShiokNest aggregates the developer’s historical project districts and segments; cross-reference URA REALIS for the latest distribution. Some developers focus narrowly on one segment; others diversify across segments cyclically.

How can I evaluate Fragrance Properties’s construction quality?

Visit completed projects, request to meet existing residents during your viewing, review MCST management corporation meeting minutes (sometimes publicly accessible), and check recent URA caveats for any unusual price compressions that might signal post-TOP issues. The Defects Liability Period (DLP) responsiveness is the clearest signal; ask current owners about rectification handling.

What is the typical TOP-timing track record for Singapore developers?

Established developers (CDL, Far East, GuocoLand, etc.) typically deliver TOP within +3 months of stated timeline. Mid-tier and smaller developers can show +6 to +18 months variance depending on project complexity and macro conditions. Materials shortages (2022–2023) and labour constraints periodically affect industry-wide timing.

Does Fragrance Properties run the MCST after TOP?

The developer typically appoints the first Management Corporation Strata Title (MCST) running term, after which owners elect the council. The developer’s appointee’s management quality during the first cycle materially affects (a) sinking fund discipline, (b) common-area maintenance standards, and (c) the development’s long-run reputation. Owner-resident pushback on poor management is a recurring theme in MCST forums.

Can I sue Fragrance Properties for defects post-TOP?

The 12-month Defects Liability Period (DLP) under your Sale & Purchase Agreement obligates the developer to rectify defects identified during that window. Beyond DLP, structural defects fall under the Building Maintenance and Strata Management Act and other statutes; latent defects can have longer claim windows. Consult a Singapore-qualified property lawyer for specific situations.

Methodology & Sources

This analysis covers All available years and refreshes as new data becomes available.

Transaction data sourced from URA REALIS.

  • Transaction data from URA REALIS.
  • Developer attribution based on URA project records.

Median values used to minimise outlier impact. PSF = price per square foot.