WILLYN VILLE is a freehold development along HOLLAND AVENUE in District 10 (Bukit Timah / Holland), part of the CCR segment of Singapore's private residential market. The project comprises 37 units and is an established secondary-market project.
This profile draws on 5 recorded transactions from URA to frame the project's character: who actually lives here, who buys here, and where the pricing sits relative to immediate alternatives. For the broader district context, see the Singapore price-heatmap map.
The project is in its mature or late-resale phase, where lease tenure (for leasehold stock), redevelopment optionality, and en-bloc potential all start to weigh more on the investment thesis than current rental yield.
Within District 10 (Bukit Timah / Holland), the immediate context for WILLYN VILLE is shaped by the broader URA Master Plan zoning for the area, ongoing or planned infrastructure (MRT extensions, expressway changes, school relocations), and the supply pipeline of nearby launches. See the URA Master Plan 2019 for the precinct-specific land-use overlay before underwriting medium-term capital appreciation.
We track 5 sales and 53 rental transaction records for this property. Explore live charts, price trends, rental yields, and investment analytics on the WILLYN VILLE dashboard.
- Average sale price: $2,786,000 across 5 transactions
- Estimated gross rental yield: 1.9%
- District 10 PSF ranking: Mid-range (top 68%)
- Freehold tenure · CCR · D10 · 37 units
About WILLYN VILLE
WILLYN VILLE is a freehold condominium, located at HOLLAND AVENUE in District 10 (Ardmore, Bukit Timah, Holland Road, Tanglin) (Core Central Region), developed by WILLYN PRIVATE LIMITED, comprising 37 residential units.
As a freehold property, WILLYN VILLE does not face lease decay concerns.
Unit Mix Distribution
Transaction data breakdown by bedroom type at WILLYN VILLE:
| Type | Sales | Avg PSF | Avg Price |
|---|---|---|---|
| 2 BR | 1 | $2,139 psf | $1,980,000 |
| 4 BR | 4 | $1,834 psf | $2,987,500 |
Sales Market Overview
WILLYN VILLE has recorded 5 sale transactions with an average transaction price of $2,786,000, ranging from $1,980,000 to $3,300,000.
| Year | Sales | Avg PSF | Avg Price | YoY |
|---|---|---|---|---|
| 2021 | 1 | $1,710 psf | $3,000,000 | — |
| 2022 | 1 | $1,845 psf | $2,800,000 | ↑ 7.9% |
| 2023 | 1 | $1,878 psf | $2,850,000 | ↑ 1.8% |
| 2025 | 2 | $2,022 psf | $2,640,000 | ↑ 7.7% |
WILLYN VILLE ranks in the top 68% of condos in District 10 by average PSF.
Compared to the CCR average of $2,447 psf, WILLYN VILLE trades 22.6% below the segment benchmark.
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Rental Market Overview
WILLYN VILLE has recorded 53 rental transactions with monthly rents averaging $4,324/mo.
| Type | Leases | Avg Rent | Min | Max |
|---|---|---|---|---|
| 2 BR | 41 | $3,883/mo | $2,300/mo | $5,200/mo |
| 4 BR | 12 | $5,829/mo | $2,600/mo | $6,600/mo |
| Year | Leases | Avg Rent |
|---|---|---|
| 2021 | 6 | $2,967/mo |
| 2022 | 11 | $3,927/mo |
| 2023 | 11 | $4,591/mo |
| 2024 | 12 | $4,692/mo |
| 2025 | 9 | $4,661/mo |
| 2026 | 4 | $4,850/mo |
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Investment Analysis
Based on average rents and sale prices, WILLYN VILLE delivers an estimated gross rental yield of 1.9%. This is below the 3% benchmark, suggesting stronger capital appreciation potential.
Competing Condos in District 10
Side-by-side comparison against the most actively traded condos in District 10 (Ardmore, Bukit Timah, Holland Road, Tanglin):
| Condo | Tenure | Units | Avg PSF | Sales |
|---|---|---|---|---|
| SKYE AT HOLLAND | 99 yrs lease commencing from 2024 | 666 | $2,946 psf | 666 |
| LEEDON GREEN | Freehold | 638 | $2,786 psf | 571 |
| D'LEEDON | 99 yrs lease commencing from 2010 | 1703 | $1,861 psf | 438 |
| HYLL ON HOLLAND | Freehold | 319 | $2,648 psf | 327 |
| FOURTH AVENUE RESIDENCES | 99 yrs lease commencing from 2018 | 476 | $2,465 psf | 296 |
Location Map
Map shows WILLYN VILLE (centre marker) with nearby MRT stations and schools. Drag to pan, scroll to zoom.
- WILLYN VILLE
- Holland Village MRT
- Buona Vista MRT
- Buona Vista MRT
- Commonwealth MRT
- Farrer Road MRT
- Commonwealth Secondary School
- Swiss School Singapore
- River Valley High School
Nearby MRT Stations
WILLYN VILLE is 60m from Holland Village MRT (Circle Line), with 5 stations within 1.5 km.
| Station | Code | Line | Distance |
|---|---|---|---|
| Holland Village | CC21 | Circle Line | 60m |
| Buona Vista | EW21 | East-West Line | 890m |
| Buona Vista | CC22 | Circle Line | 890m |
| Commonwealth | EW20 | East-West Line | 1.1 km |
| Farrer Road | CC20 | Circle Line | 1.4 km |
Nearby Schools
There are 16 schools within 2 km of WILLYN VILLE.
| School | Type | Distance |
|---|---|---|
| Commonwealth Secondary School | Secondary | 1.1 km |
| Swiss School Singapore | International | 1.5 km |
| River Valley High School | Secondary | 1.5 km |
| River Valley High School (JC) | Jc | 1.5 km |
| Lycee Francais de Singapour | International | 1.6 km |
| Hwa Chong Institution | Secondary | 1.6 km |
| Hwa Chong Institution (JC) | Jc | 1.6 km |
| Tanglin Trust School | International | 1.6 km |
| Hollandse School | International | 1.6 km |
| Hwa Chong International School | International | 1.7 km |
| Raffles Girls' Primary School | Primary | 1.7 km |
| Queensway Secondary School | Secondary | 1.8 km |
Tenure resilience. Freehold tenure removes the lease-decay headwind that affects 99-year leasehold stock from ~year 60 onward. CPF eligibility, loan-tenure caps, and resale buyer pool are all preserved without the time-decay clock. For long holds (15+ years), this matters meaningfully more than headline PSF.
Genuine walk-to-MRT access. Holland Village sits about 0.06km away — true walking distance, not the elastic 800m claim that some listings stretch. For tenants and commuter-owners, this anchors rental demand and supports a steady capital-value floor across cycles.
Boutique character. With 37 units, WILLYN VILLE keeps a low-density character — fewer residents per facility, quieter corridors, more curated common spaces. Suits buyers prioritising unit-interior quality and neighbour proximity over deep facilities breadth.
School-belt proximity. Commonwealth Secondary School sits about 1.06km away, with additional schools clustered nearby. Family households on 24-month tenancies anchor the rental pool, which materially improves vacancy economics for landlord-owners.
Thin transaction history. With only 5 recorded sales, comparable-sales analysis is fragile — a single outlier transaction can skew the apparent price level by 5-10%. Triangulate with nearby district comparables rather than rely on within-project averages alone.
Cycle-sensitivity. Like all Singapore private residential, the project's capital appreciation and rental yields move with broader macro factors — mortgage rate environment, MAS macroprudential stance (TDSR, ABSD), and the supply-pipeline tempo. Build a 5pp rate buffer into your stress test.
- ✅ Young couple, first home: Long balance lease + likely sub-CCR pricing
- ✅ Family with school-age kids: Nearby schools support MOE registration priority
- ✅ CBD commuter: Walking-distance MRT supports daily commute
- ❌ Rental investor (yield-focused): Thin transaction history makes underwriting fragile
- ⚠️ Foreign professional (expat): MRT plus mid-size facility suite typically meets expat-tenant criteria
- ✅ Long-term hold (10+ yr): Tenure supports CPF + buyer-pool through hold
Composite assessment: WILLYN VILLE hits the three structural levers that anchor long-term Singapore residential value: a prime district position, walkable MRT, and a long balance lease. Premium pricing is the trade-off; buyers paying that premium are buying scarcity rather than yield. 5 transactions in URA provide the data foundation for this view.
Suggested holding period for most buyer profiles: 8-15 years to absorb full cycle and capture the prime-district capital-appreciation thesis. Cross-reference per-bedroom net yield against district comparables via the compare-tool, model monthly cash-flow with the mortgage calculator, and confirm your effective BSD+ABSD cost using the stamp-duty calculator before finalising. This profile is informational; not a personal investment recommendation.
FAQ
What is the average price for WILLYN VILLE?
What is the rental yield for WILLYN VILLE?
Is WILLYN VILLE freehold or leasehold?
Methodology & Sources
This analysis covers All available years and refreshes as new data becomes available.
Transaction data sourced from URA.
- Sales data: 5 transactions analysed
- Rental data: 53 lease records analysed
- Gross yield = (avg monthly rent × 12) / avg sale price
Median values used to minimise outlier impact. PSF = price per square foot.
View Live Data for WILLYN VILLE
Access the full interactive dashboard with real-time sales trends, rental yields, and investment calculators.
New Sale vs Resale Mix
Of the 1,955 condo transactions recorded in District 10 over the last 12 months, 50% resale, 48% new sale, 2% sub sale. A resale-heavy mix points to an established market trading on fundamentals; a new-sale-heavy mix means developer launches are setting the price benchmarks.
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Price Index Check
The ShiokNest Price Index for District 10 reads 116.8 as of June 2026 — down 3.6% year-on-year. The index tracks repeat-sales price movement, so it is less distorted by shifts in what happens to be transacting than a raw average PSF.
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Upcoming Supply Pipeline
1 active Government Land Sales site in District 10 could add roughly 180 new units to local supply. Incoming supply of this scale tends to cap short-term price growth in the immediate area but also signals planning confidence in the location.
| Site | Street | Est. units | List | Status |
|---|---|---|---|---|
| Holland Plain | — | ~180 | Reserve | Available |
HDB Alternatives Nearby
Weighing WILLYN VILLE against staying public? These HDB towns sit within walking or short-drive distance:
- Queenstown — 4-room average $1,002,705 (300m away), an upgrader gap of about $1,800,000
- Bukit Timah — 4-room average $846,049 (1.1 km away), an upgrader gap of about $1,950,000