LANDED HOUSING DEVELOPMENT — New Launch Profile

New Launch Profile Last reviewed

LANDED HOUSING DEVELOPMENT sits in District 11 (Newton / Novena / Thomson) and is positioned in the CCR segment of the Singapore private residential market. With 85 units on a undisclosed tenure title and an expected Temporary Occupation Permit (TOP) of TBD, the development is among the new-launch cohort buyers should evaluate against alternative new-builds and resale comparables in the surrounding area. Pricing for new launches typically commands a 10–25% PSF premium over comparable resale, reflecting new-build condition, developer warranty, modern unit layouts, and the staged-payment cash-flow advantage of Progressive Payment Schemes (PPS).

For buyers, the new-launch decision turns on (a) launch-tranche pricing relative to the project’s long-run trajectory, (b) the developer’s track record on construction quality and TOP timing, (c) the surrounding-area supply pipeline (will more launches dilute pricing?), and (d) the macro rate environment between OTP and TOP — SORA can move materially in that 3–4 year window. Cross-reference District 11 (Newton / Novena / Thomson) pricing and use the ShiokNest price heatmap for segment-level PSF context.

The Singapore new-launch market operates under cooling-measure architecture set in April 2023: foreign-buyer Additional Buyer’s Stamp Duty at 60%, Singapore Citizen second-property ABSD at 20%, and a 55% Total Debt Servicing Ratio (TDSR) ceiling per the MAS TDSR/MSR framework. Stamp duty for LANDED HOUSING DEVELOPMENT is the dominant upfront cost variable: progressive Buyer’s Stamp Duty per the IRAS BSD rate table plus any applicable ABSD per the IRAS ABSD rate table. Use the BSD/ABSD stamp duty calculator to size your specific upfront cost.

Developer is Centra Novena Pte Ltd. The track record of the developer — on past project TOP timing, defect-rectification responsiveness during the Defects Liability Period (DLP), and resale appreciation history of completed projects — is one of the most under-weighted variables in new-launch decisions. Buyers should request a developer track record document and cross-reference past projects via URA REALIS transaction history.

The financing context: SORA-pegged floating-rate mortgages currently price near 4.00% all-in (3.25% 3M SORA + 0.75% bank spread). Under the PPS, buyers draw the mortgage progressively as construction milestones complete, paying interest only on disbursed amounts until TOP. CPF Ordinary Account usage applies per the CPF housing usage rules, subject to the Valuation Limit and Withdrawal Limit. The URA Master Plan 2019 provides forward zoning context for surrounding plots — relevant for understanding whether the area’s built-form will intensify or remain stable over your holding period.

For: First-time buyersHDB upgraders
Source: URA REALIS
Key Takeaways
  • Project: LANDED HOUSING DEVELOPMENT in District 11 (Core Central Region)
  • Developer: Centra Novena Pte Ltd
  • Total units: 85
  • Sales: 4 sold of 6 launched (66.7% absorption)
  • Average median PSF: $3,389 psf

Project Overview

LANDED HOUSING DEVELOPMENT is a private residential development in District 11 (Core Central Region), developed by Centra Novena Pte Ltd. The project comprises 85 units.

Location Map

Project location with up to 5 of the nearest comparable condos in District 11.

  • LANDED HOUSING DEVELOPMENT

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Sales Performance

LANDED HOUSING DEVELOPMENT has sold 4 out of 6 launched units, achieving an absorption rate of 66.7%.

Monthly sales for LANDED HOUSING DEVELOPMENT
PeriodSoldLaunchedCumul. SoldCumul. LaunchedAvailable
Feb 202310165
Mar 202300165
Apr 202300165
May 202300165
Jun 202300165
Jul 202300165
Aug 202330462
Sep 202300462
Oct 202300462
Nov 202300462
Dec 202300462
Jan 202400462
Feb 202400462
Mar 202400462
Apr 202400462
May 202400462
Jun 202400462
Jul 202400400
Aug 202400400
Sep 202400400
Oct 202400400
Nov 202400400
Dec 202400400
Jan 202500400
Feb 202500400
Mar 202500400
Apr 202500400
May 202500400
Jun 202500400
Jul 202500400
Aug 202500400
Sep 202500400
Oct 202500400
Nov 202500400
Dec 202500400
Jan 202600400
Feb 202600400
Mar 202600400

Price Analysis

Price analysis for LANDED HOUSING DEVELOPMENT based on monthly developer sales data.

Monthly prices for LANDED HOUSING DEVELOPMENT
PeriodMedian PSFHighest PSFLowest PSF
Feb 2023$3,440 psf$3,440 psf$3,440 psf
Aug 2023$3,337 psf$3,409 psf$3,284 psf
Project Snapshot
LANDED HOUSING DEVELOPMENT by Centra Novena Pte Ltd — 66.7% absorption rate with an average median PSF of $3,389 psf in District 11 (Core Central Region).
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Sales Velocity

Monthly units sold trend for LANDED HOUSING DEVELOPMENT.

Sales velocity for LANDED HOUSING DEVELOPMENT
PeriodUnits Sold
Feb 20231
Aug 20233

Developer Background

Centra Novena Pte Ltd is the developer of LANDED HOUSING DEVELOPMENT.

New-build advantages. LANDED HOUSING DEVELOPMENT offers modern unit layouts, contemporary facilities, full developer warranty, and the latest construction quality standards. For owner-occupiers, this translates to immediate move-in readiness without the renovation lift that resale typically requires. For investors, new-build status supports higher rental tenant preference and lower initial maintenance.

CCR positioning. The CCR segment in District 11 occupies a defined buyer cohort. CCR (Core Central Region) is the prime residential segment — Districts 9, 10, 11 plus parts of D1, D2, D4. Foreign-buyer demand has structurally contracted under the 60% ABSD, but Singapore Citizen and PR demand for CCR luxury remains anchored to wealth-storage and trophy-asset motivations. Use the district comparison calculator for cross-segment benchmarking.

Progressive Payment cash-flow. Under PPS, buyers pay in stages aligned with construction milestones (Foundation 10%, RC Framework 10%, Walls 5%, Roofing 5%, etc.), which spreads the cash outlay across the 3–4 year build window. This is materially different from resale where the full price clears within weeks of OTP. For yield-focused investors, the staged interest accrual on disbursed amounts only is a real cost advantage during construction. Model the cash-flow timeline via the cash flow calculator.

TOP timing risk. TBD is the expected TOP year but actual completion can slip 6–18 months on materials shortages, labour disputes, or developer cash-flow issues. Buyers committed to a TOP-aligned life event (relocation, child schooling, mortgage refinancing window) should factor a buffer. Developer track record on prior TOP timing is the best predictor; verify via past project history.

Rate-cycle risk. The 3–4 year PPS window between OTP and TOP exposes the buyer to SORA shifts. A buyer signing OTP at current 3.25% SORA could face TOP-year rates 100–200bp different in either direction. Stress-test affordability at SORA +75bp via the TDSR / MSR affordability calculator to confirm headroom under adverse rate scenarios.

Supply pipeline risk. Future GLS tranches near the project could introduce competing new launches that dilute pricing power. Check the URA GLS schedule for sites within a 1km radius of LANDED HOUSING DEVELOPMENT; concentrated new-supply in a fringe district can cap price appreciation during the holding period.

Resale exit risk. New launches typically command a premium over resale; on exit, the buyer becomes the resale seller competing against newer launches in the same area. Holding through and beyond the 3-year Seller’s Stamp Duty (SSD) window is structural for most buyers; shorter holds risk both SSD and weak resale clearing.

[
    {
        "persona": "Singapore Citizen first-time buyer",
        "fit_color": "red",
        "reason": "You pay 0% ABSD. CCR luxury is rarely a first-time SC entry given the absolute price."
    },
    {
        "persona": "SC upgrader (sell HDB / decouple)",
        "fit_color": "green",
        "reason": "The 6-month ABSD remission window applies if this is your second residential property. Coordinate the existing-property sale carefully."
    },
    {
        "persona": "SC investor (second SC property)",
        "fit_color": "amber",
        "reason": "At 20% ABSD plus 4% all-in mortgage rate, leveraged yield maths is hostile. CCR yields rarely cover SORA-pegged carry."
    },
    {
        "persona": "Permanent Resident",
        "fit_color": "amber",
        "reason": "PR pays 5% ABSD on first property. CCR luxury is the historical PR entry segment."
    },
    {
        "persona": "Foreign buyer (non-FTA national)",
        "fit_color": "red",
        "reason": "At 60% ABSD, the entry-cost premium versus an SC buyer is approximately $1.5M+ on a S$2.5M unit. Long-horizon owner-occupier motivation only."
    },
    {
        "persona": "FTA national (US / Swiss / Liechtenstein / Norway / Iceland)",
        "fit_color": "green",
        "reason": "You qualify for SC-equivalent ABSD (0% / 20% / 30% by property number). Verify treaty eligibility with conveyancing lawyer before OTP."
    }
]

Verdict for LANDED HOUSING DEVELOPMENT. The project sits in a known new-launch segment with documented buyer-type fit and policy environment. The honest assessment depends on (a) launch-tranche pricing relative to comparable resale in District 11, (b) the Centra Novena Pte Ltd developer track record, and (c) the buyer’s holding-horizon tolerance for the 3–4 year TOP window. For SC first-time buyers in OCR new launches, the 0% ABSD plus PPS cash-flow advantage make new-launch the often-rational choice. For SC second-property investors, the 20% ABSD plus negative-carry maths typically argues for resale value-buying instead. For foreign buyers, only owner-occupier residential motivation justifies the 60% ABSD entry. Suggested holding period: 7–10 years to amortise stamp duty and capture meaningful capital appreciation. Run total acquisition cost via the total acquisition cost calculator before committing.

Frequently Asked Questions

How many units does LANDED HOUSING DEVELOPMENT have?
LANDED HOUSING DEVELOPMENT has a total of 85 units.
What is the absorption rate for LANDED HOUSING DEVELOPMENT?
LANDED HOUSING DEVELOPMENT has an absorption rate of 66.7%, with 4 units sold out of 6 launched.
What is the average PSF for LANDED HOUSING DEVELOPMENT?
The average median PSF for LANDED HOUSING DEVELOPMENT is $3,389 psf.
What is the expected TOP for LANDED HOUSING DEVELOPMENT?

Expected TOP is TBD. Actual completion typically tracks the developer’s timeline within +6 months; verify current construction progress via developer sales material or URA REALIS. (as of 2026-05)

What ABSD applies to LANDED HOUSING DEVELOPMENT for a Singapore Citizen second-property purchase?

20% ABSD applies to a SC second residential property purchase, per the unchanged April-2023 cooling-measure schedule. On a S$2M purchase, that is S$400,000 upfront ABSD in addition to BSD of approximately S$69,600. Use the BSD/ABSD stamp duty calculator for exact figures (as of 2026-05).

Is LANDED HOUSING DEVELOPMENT freehold or leasehold?

The tenure is recorded as undisclosed tenure. Verify via the developer’s sales material and your conveyancing lawyer; the tenure type affects long-run resale value via lease-decay dynamics on 99-year leasehold stock.

How does PPS interest accrual work for LANDED HOUSING DEVELOPMENT?

Under Progressive Payment Scheme, you draw the mortgage in stages aligned with construction milestones. Interest accrues only on the disbursed amount, not the full purchase price, until TOP. Use the mortgage calculator at the current 4.00% effective rate to model staged disbursement.

What CPF can I use for LANDED HOUSING DEVELOPMENT?

CPF Ordinary Account funds apply to private property purchases subject to Valuation Limit (VL) and Withdrawal Limit (WL) rules. See CPF housing usage rules. The accrued-interest mechanics apply on eventual sale: principal withdrawn plus 2.5% per annum must be returned to CPF, reducing net sale proceeds.

Methodology & Sources

The dataset behind this report spans All available months; we refresh it as new data becomes available.

Transaction data sourced from URA REALIS.

  • Developer sales data from URA REALIS.
  • Median PSF, highest and lowest PSF from URA developer sales records.

Price-per-square-foot (PSF) here means the median deal in the period; means are reserved for volume-weighted aggregates explicitly labelled as such.